Have you ever wondered what exactly is in Brian Wilson's beard? Should we really fear it?
Despite league-wide revenue of nearly $7 billion in 2010, Major League Baseball is hinging its entire 2011 marketing campaign on the the facial hair of San Francisco Giants reliever Brian Wilson.
“Have you seen him?” said MLB commissioner Bud Selig. “He has a beard. But not just any beard. It’s a dark black beard and it’s large — almost comically so. Plus, he’s really intense about his beard. So we’re very confident that Brian Wilson and his beard will resonate all across the country and get people excited about baseball.”
Wilson, or Wilson’s beard, has been pushed heavily since the Giants won the World Series last October. The Wilson/beard combo is a frequent interview subject and the star of several national ad campaigns, including spots for MLB and ESPN.
“You see, he has a big beard and has had two successful seasons in the major leagues,” said Rob Brandon, MLB Director of Marketing. “There’s really no way to beat that. It writes itself, just like how facial hair grows itself. But unlike most men, Brian doesn’t shave so that’s what makes him so cool and marketable. It couldn’t be clearer.”
While Wilson and his beard remain the sport’s focal point for 2011, MLB officials say they are open to also promoting other above-average players with unusual growths or poor hygiene.
Despite league-wide revenue of nearly $7 billion in 2010, Major League Baseball is hinging its entire 2011 marketing campaign on the the facial hair of San Francisco Giants reliever Brian Wilson.
“Have you seen him?” said MLB commissioner Bud Selig. “He has a beard. But not just any beard. It’s a dark black beard and it’s large — almost comically so. Plus, he’s really intense about his beard. So we’re very confident that Brian Wilson and his beard will resonate all across the country and get people excited about baseball.”
Wilson, or Wilson’s beard, has been pushed heavily since the Giants won the World Series last October. The Wilson/beard combo is a frequent interview subject and the star of several national ad campaigns, including spots for MLB and ESPN.
“You see, he has a big beard and has had two successful seasons in the major leagues,” said Rob Brandon, MLB Director of Marketing. “There’s really no way to beat that. It writes itself, just like how facial hair grows itself. But unlike most men, Brian doesn’t shave so that’s what makes him so cool and marketable. It couldn’t be clearer.”
While Wilson and his beard remain the sport’s focal point for 2011, MLB officials say they are open to also promoting other above-average players with unusual growths or poor hygiene.
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
Brian wilson beard 2011
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